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Housing Trends

December 2018

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Selling your Home in the New Year

With a fresh set of New Year’s resolutions and another year behind you, if your house is on the market, selling is probably number one on your to-do list. After the hustle and bustle of the holiday season, it’s time to take a step back and look at how you are “selling” your house at this slower time of year.

It is important to be aware of the many pitfalls a seller can come across during the beginning of the year and work to overcome them. Although January is not the peak selling month for real estate, your house is not doomed to sit on the market. Homes do sell in January.

Listen to an expert
There are many ways to entice buyers, but you may have to get creative with the marketing of your house. It is important to listen to the advice from your Texas REALTOR® for ways to get the word out to more potential buyers. Your REALTOR® is an expert in selling and will be able to offer you plenty of tips to make your house more marketable. Also, don’t forget to tell everyone you know that your house is on the market. You never know who your friends and acquaintances might pass this information along to.

Time to move on
If your children insist that the new Lego set that Santa left must be spread throughout the house, you’ll have to convince them otherwise. Maybe you have some poinsettias that have seen better days, or all the boxes from your new surround-sound audio system are still cluttering the living room. After the holiday season, it’s time to clean up and clean out. All those new presents and toys must be stored in a proper place. Your house must look like new. Holiday decorations need to come down both inside and out. Tasteful winter decorations may be used such as wreaths, but the giant reindeer sitting in your front yard needs to go. You might consider renting a short-term storage unit for items you plan to move to your new home in order to help eliminate clutter.

Show some color; let in the light
During the winter months, it is important to still make your landscape draw people inside. Use seasonal color in your gardens and pots such as pansies, camellias or flowering shrubs. These plants thrive in the colder weather and will help you avoid having a bare yard during the winter months. Another tip to make your house more inviting is to let as much natural light in as possible and turn on the lights when showing. Both of these tactics will brighten up your house to sell.

Be flexible
Finally, if you must sell now, being flexible on your price may be a useful selling tip. After the holiday season, overspending may cause some buyers to search for lower prices. A way to overcome this problem is to offer incentives such as contributions to the down payment or closing costs or bringing down the interest rate of the mortgage. Pricing correctly and negotiating well are important tools.

With help from your agent and a little creativity on your part, you’ll be able to achieve your top New Year’s resolution: selling your home quickly and for the best possible price and terms.

Source: Texas Association of REALTORS®
Reprinted with permission.